Music in TV and Radio Advertising

What makes a TV or radio commercial catchy? This question is often in the minds of marketing specialists when promoting products and services through broadcast media. Although it may seem more difficult to advertise through the radio, it can also hold true for television. This is because no single advertisement works for all consumers. Thus, marketers design various campaigns to make sure they are able to catch everyone's attention.

Ever since the very first television ads were broadcast in 1941 in the United States and in 1955 in the United Kingdom, it was always important to make them as attention-grabbing as possible. This can be done by using jingles or melodies that are entertaining. This type of music is designed to connect with a majority of people and to be memorable. This can be evidenced by the copyrighted jingles of Coca-Cola, Apple Computer, Pepsi, Wrigley's Doublemint Gum, and McDonald's. So, when people start to hum particular melodies, which they have heard from the TV or radio, this means that the adverts were effective in catching their attention.

However, companies do not always have to hire the most famous singers or songwriters just to be able to include music effectively in their commercials. Instead, they can choose new artists or budding musicians who are as talented as the popular ones. By doing so, not only will they be able to have snappy and attractive tunes, but they will also be able to save money since they do not have to pay for royalties.